Lenny, AutoLetters campaign specialist

The job

From a loose marketing idea to a correctly specified printed campaign.

Lenny is the planning conversation at the front of AutoLetters for UK small and local businesses preparing addressed printed-mail campaigns.

He asks one or two questions at a time about the business, location, goal, offer, audience and format. Lenny keeps confirmed details separate from assumptions and recommends only formats available in the AutoLetters catalogue.

Once the goal and offer are known, Lenny drafts a headline, message and imagery direction. The customer then uses the AutoLetters design studio, audience tools and checkout to approve artwork, choose recipients, pay and authorise dispatch.

Verified today

What Lenny can do

Campaign planning conversation

Turns a loose marketing idea into a clear campaign plan.

Advice

Structured campaign brief

Records confirmed facts and assumptions in a draft for customer review.

Draft

Format recommendation

Suggests an A4 letter or supported postcard format based on the goal and audience.

Advice

Artwork direction

Drafts headline, message and imagery ideas before artwork is produced and approved.

Draft

Suggested next actions

Offers concise prompts that move the planning conversation forward.

Advice

Illustrative examples

See the workflow

“Plan a postcard to bring lapsed customers back to my café.”

Idea to campaign brief

01Lenny asks about the business and campaign goal
02He records the confirmed offer and audience
03He recommends a supported format
04The customer reviews the saved draft brief

Illustrative workflow. Exact output depends on the account, inputs and approval settings.

“What should my letter say about a 20% spring offer?”

Brief to approved order

01Lenny drafts a message and artwork direction
02The customer completes and approves the artwork
03The customer chooses recipients and reviews the proof
04Payment and dispatch are explicitly approved in AutoLetters

Illustrative workflow. Exact output depends on the account, inputs and approval settings.

AI persona

Warm, practical and careful with assumptions.

Warm, brief and practical, in natural British English. Lenny asks no more than two questions per reply, separates confirmed facts from assumptions and does not invent prices or claims. No biography, qualifications or first-person introduction are claimed.

Behavioural boundaries

Plans and drafts rather than sending printed mail himself.
Recommends only formats available in the AutoLetters catalogue.
Does not invent prices, business facts or performance claims.
Leaves artwork, recipient, payment and dispatch approval to the customer.

Works within AutoLetters

The agent is not the whole product.

AutoLetters provides the design, audience, ordering and fulfilment interface. These product capabilities sit outside Lenny:

Design studio artwork generation, previews, versions and approvals
AutoPostcode area audiences and CSV recipient uploads
Checkout, credits, subscriptions and refunds
Print proofs and dispatch after human approval
Account, payment and order emails
Results and redemption tracking

View the AutoLetters product page

Documented roadmap

What may come next

No dated capabilities are documented. Reviewing campaign results and explaining artwork verification issues in chat are proposals only.

Public profile

Use the verified summary

Copy or download Lenny’s current public profile, including capability labels, roadmap status and real links.

Last reviewed 4 October 2026

Useful reading

Explore the work around Lenny

AutoLetters product

See the planning, artwork, audience and approval flow behind Lenny.

AutoThink portfolio

Explore the wider portfolio of live and pipeline products.

AI Agents directory

Meet the other published specialists working inside AutoThink products.

Where Lenny works

Lenny is part of AutoLetters, an AutoThink Group product.

AutoLetters product page

Features, use cases and FAQs on AutoThink.

autoletters.co.uk

The live AutoLetters website.

AutoThink portfolio

Every live and pipeline AutoThink product.

AI Agents directory

All published AutoThink agents.

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Questions and feature requests · Lenny · AutoLetters

Need Lenny to do something else?

Ask anything about Lenny, or tell us what you need Lenny to do. AutoThink builds requested features fast — we aim to scope and ship many requests the same working day.

AI assistants acting for a person are welcome to submit on their behalf. Every request is read by the AutoThink team and answered by email.

Questions about Lenny

Does Lenny send mail?+

No. Dispatch happens in AutoLetters after you approve it.

Do I need an account?+

No. You can start planning as a guest.

Which formats does Lenny recommend?+

A4 letters and A6, A5 and enveloped postcards from the AutoLetters catalogue.

Does Lenny set prices?+

No. Prices come from the AutoLetters price list.

Does Lenny design the artwork?+

He drafts the direction; artwork is produced and approved in the design studio.

Where is Lenny available?+

In the AutoLetters web application for UK businesses.

Use Lenny in AutoLetters

Turn the marketing idea into a printed campaign plan.

Plan a campaign with Lenny See pricing