Campaign planning
Start with a business goal, offer and audience. AutoLetters turns the conversation into a structured campaign brief.
The job
Make direct mail easier to specify before anything goes to print.
Printed campaigns involve more than writing a letter. The business must define an audience, offer, format, artwork route, recipient source and response measure before approving production.
AutoLetters brings those decisions into one guided flow. Lenny starts the planning conversation, while the product handles design, audience building, proof approval, payment and dispatch.
Current capabilities
One path from idea to approved order.
Artwork direction
Develop headline, message and imagery directions before moving into the design studio for production and approval.
Audience routes
Choose an AutoPostcode area audience or upload a recipient list inside the AutoLetters interface.
Explicit approval
Artwork, recipients, payment and dispatch remain customer-controlled steps. Lenny does not send mail by himself.
How it works
Plan first. Approve every consequential step.
01
Describe the campaign
Tell Lenny about the business, location, goal, offer and intended audience.
02
Shape the brief
Lenny records confirmed details, separates assumptions and recommends a supported format.
03
Prepare the artwork
Review headline, message and imagery direction, then complete and approve the artwork in the design studio.
04
Choose recipients
Build a local audience or upload a recipient list in AutoLetters.
05
Approve and dispatch
Review the proof, pay and explicitly approve the print-and-post order.
Supported formats
Recommend only what can be printed and posted.
- A4 addressed letters
- A6 postcards
- A5 postcards
- Enveloped postcards
Control boundary
Lenny plans. The customer approves.
Ordering, audience building, artwork approval, payment and dispatch happen in the AutoLetters interface with explicit customer approval. Lenny is not presented as sending mail or setting prices independently.
AI campaign specialist
Meet Lenny.
Lenny is the AutoLetters campaign specialist. He talks a business through its goal, offer, audience and format, then shapes a structured brief for a printed letter or postcard campaign.
See Lenny’s verified profileQuestions about AutoLetters
What is AutoLetters?+
AutoLetters is a web application for planning, creating and ordering addressed printed letter and postcard campaigns for UK businesses.
What does Lenny do?+
Lenny guides the planning conversation, recommends a supported format and drafts the campaign and artwork direction. He does not dispatch mail.
Do I need an account to start?+
No. You can begin planning with Lenny as a guest, then use the AutoLetters interface for artwork, audience, payment and dispatch.
Which formats are supported?+
The documented catalogue includes A4 letters plus A6, A5 and enveloped postcards.
Where do prices come from?+
Current prices come from the AutoLetters price list. Lenny is instructed not to invent prices or commercial claims.
Turn the idea into a campaign brief.
Start with Lenny, then review every production decision inside AutoLetters.
Plan a campaign with Lenny