Legal

    Privacy Notice

    Last updated: February 2026

    1. Who We Are

    AutoThink Group Ltd (company number 13994278) is the data controller for personal data processed through this website and our products. We are registered in England & Wales and our registered office is Moss Bridge House, Moss Bridge Road, Rochdale, UK.

    For data protection enquiries, contact us at privacy@autothink.co.uk.

    2. What Data We Collect

    We may collect and process the following personal data:

    • Identity data: first name, last name, job title.
    • Contact data: email address, telephone number, postal address.
    • Technical data: IP address, browser type and version, time zone setting, operating system and platform.
    • Usage data: information about how you use our website and products.
    • Communications data: any information you provide when contacting us, including via forms on our website.

    3. Lawful Basis for Processing

    Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

    • Consent: where you have given clear consent for us to process your personal data for a specific purpose.
    • Contract: where processing is necessary for a contract we have with you or to take steps at your request before entering into a contract.
    • Legitimate interests: where processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
    • Legal obligation: where processing is necessary for us to comply with the law.

    4. How We Use Your Data

    • To respond to enquiries and provide customer support.
    • To deliver, maintain and improve our products and services.
    • To send relevant communications where you have opted in.
    • To comply with legal and regulatory obligations.
    • To protect the security of our website and services.

    5. Data Sharing

    We do not sell your personal data. We may share your data with trusted service providers who assist us in operating our business (e.g. hosting providers, email delivery services). All third-party processors are bound by contractual obligations to keep personal data secure and use it only for specified purposes.

    Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection law, including Standard Contractual Clauses or adequacy decisions.

    6. Data Retention

    We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting or reporting requirements. Contact form submissions are retained for 24 months unless an ongoing relationship exists.

    7. Your Rights

    Under UK GDPR, you have the right to:

    • Access the personal data we hold about you.
    • Request correction of inaccurate or incomplete data.
    • Request erasure of your personal data.
    • Object to or restrict processing of your data.
    • Request data portability.
    • Withdraw consent at any time (where consent is the lawful basis).

    To exercise any of these rights, contact privacy@autothink.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

    8. Security

    We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction. These include encryption in transit (TLS), access controls and regular security reviews.

    9. Changes to This Notice

    We may update this privacy notice from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this notice periodically.