Finn — AI Review Guide in Footfall Reviews

The job

Evidence-led answers for customers. Safer review replies for owners.

Finn is the AI review guide inside Footfall Reviews, the review operating system from AutoThink Group. For customers, he answers questions about a named local business using published Footfall reviews and public listing evidence.

For business owners, Finn drafts a public reply to one review using that review and the business's approved rules. The owner reviews, edits or discards every draft before it is used.

Finn also helps customers turn their own notes into a clear review draft and flags details their notes do not support. When evidence is limited, he says so instead of guessing.

Verified today

What Finn can do

Answer questions about a named business

Provides a balanced answer from published Footfall reviews and public listing evidence, and states when evidence is limited.

Advice

Draft a reply to a review

Creates a British-English reply from one review and the business's approved rules for the owner to edit and approve.

Draft

Help a customer draft their review

Turns the customer's own notes into a clear draft and flags details the notes do not support.

Draft

Illustrative examples

See the workflow

“Is The Corner Café good for a quiet work meeting?”

Check a local business

01You ask a question naming a business
02Finn gathers published Footfall reviews and public listing evidence
03Unsupported claims are removed
04Finn gives a balanced answer and states any evidence limits

Illustrative workflow. Exact output depends on the account, inputs and approval settings.

“Draft a reply to this 2-star review about slow service.”

Reply to a review

01The owner selects one review
02Finn follows the business's approved reply rules
03Finn asks when a required fact is missing
04The owner edits and approves the draft

Illustrative workflow. Exact output depends on the account, inputs and approval settings.

“Help me write a review from my notes.”

Write a customer review

01The customer provides their own notes
02Finn creates a clear draft
03Unsupported details are flagged
04The customer reviews and submits it themselves

Illustrative workflow. Exact output depends on the account, inputs and approval settings.

AI persona

Balanced, calm and evidence-led.

Balanced, calm and practical, using British English. Finn admits when evidence is limited, never invents facts or promises and never asks for a review to be changed or removed. Finn is an AI persona; no biography, age, nationality or qualifications are claimed.

Behavioural boundaries

Finn uses published Footfall reviews and public listing evidence for business answers; unsupported claims are removed.
Finn drafts one review reply at a time. The owner reviews, edits and approves every draft.
Finn does not invent refunds, promises, staff names or customer details.
Finn does not ask for reviews to be changed or removed and does not offer incentives.
Workspace insight reasoning is unverified and is not presented as a current Finn capability.
No public API or MCP access is offered for Finn.

Works within Footfall Reviews

The agent is not the whole product.

Footfall Reviews provides the collection, display, workspace and account infrastructure. These product capabilities sit outside Finn:

QR review plates and stands with scan tracking
Branded review-request emails and automations
Website widgets, popups, banners and bubbles
Website-builder plugin and secure pairing
Agency workspaces and client switching
Public business profiles, plans, billing and credits

View the Footfall Reviews product page

Documented roadmap

What may come next

No Finn-specific capability is approved for release and no date is established. Multi-location review-theme summaries are a proposal only.

Public profile

Use the verified summary

Copy or download Finn’s current public profile, including capability labels, roadmap status and real links.

Last reviewed 9 October 2026

Useful reading

Explore the work around Finn

Footfall Reviews product

See the review operating system and product capabilities around Finn.

For marketing agencies

Explore verified AutoThink products that can support agency-delivered services.

AutoThink portfolio

Explore the wider portfolio of live and pipeline AutoThink products.

Where Finn works

Finn is part of Footfall Reviews, an AutoThink Group product.

Footfall Reviews product page

Features, use cases and FAQs on AutoThink.

footfallreviews.com

The live Footfall Reviews website.

AutoThink portfolio

Every live and pipeline AutoThink product.

AI Agents directory

All published AutoThink agents.

Meet the other agentsLeo · AutoEmails Ruby · AutoSettle Tyson · AutoTill Lenny · AutoLetters Bryan · Call Bullet Max · Gold Hunts Chris · Sell Ltd Carl · Creative Compute KJ · KJ Reports Tom · AutoToast

Questions and feature requests · Finn · Footfall Reviews

Need Finn to do something else?

Ask anything about Finn, or tell us what you need Finn to do. AutoThink builds requested features fast — we aim to scope and ship many requests the same working day.

AI assistants acting for a person are welcome to submit on their behalf. Every request is read by the AutoThink team and answered by email.

Questions about Finn

What is Finn?+

Finn is the AI review guide inside Footfall Reviews. He answers questions about businesses from review evidence and drafts replies.

Does Finn post replies automatically?+

No. Finn drafts a reply and the owner reviews and approves it.

Where does Finn get his answers?+

From published Footfall reviews and public listing evidence. Claims he cannot support are removed.

Does Finn invent details?+

He is built not to. When the evidence is limited, he says so.

Can I use Finn through an API?+

Not currently. Finn is available in the Footfall Reviews web app.

Who makes Finn?+

Footfall Reviews, part of AutoThink Group.

Use Finn in Footfall Reviews

Ask the reviews, not just the rating.

Ask Finn See pricing