Chris, AI Deal Adviser | Sell Ltd by AutoThink

The job

Understand the company, test the valuation and prepare the sale.

Chris works inside Sell Ltd, the UK platform for researching, valuing and selling private companies. On a company page, he explains filed accounts, officers and company status in plain English.

For owners considering a sale, Chris talks through an indicative valuation that can be challenged with the owner's own revenue or EBITDA figures. The result is a reasoned range, not a formal valuation.

Chris also runs the guided sale survey and turns the owner's answers into draft Information Memorandum sections, buyer outreach copy and heads of terms. The user reviews every draft before anything is shared; sending, payments and listings remain Sell Ltd product actions.

Verified today

What Chris can do

Explain UK company records

Reads public company filings, officers and status and explains the available information in plain English.

Advice

Discuss an indicative valuation

Provides a reasoned range that the owner can challenge with their own revenue or EBITDA figures.

Advice

Run the sale survey

Guides a signed-in seller through the facts needed to prepare a business for sale.

Advice

Draft Information Memorandum sections

Turns completed survey answers into first-draft sale-document sections for the owner to review and edit.

Draft

Draft heads of terms

Prepares a starting document from the deal details for user and solicitor review.

Draft

Draft buyer outreach

Writes personalised approach copy for a shortlisted buyer; the seller sends it through Sell Ltd.

Draft

Answer through the Chrome extension

Explains a UK company found while browsing, using the Sell Ltd Chrome extension.

Advice

Illustrative examples

See the workflow

“Help me prepare my business for sale.”

Prepare a business for sale

01Chris runs the guided owner interview
02The answers are saved to the seller's workspace
03Chris drafts Information Memorandum sections
04The owner edits and approves before sharing

Illustrative workflow. Exact output depends on the account, inputs and approval settings.

“What is this UK company worth?”

Understand an indicative valuation

01Chris reads the available company record
02He explains an indicative range and reasoning
03The owner can add their own financial figures
04Chris revises the indicative range for review

Illustrative workflow. Exact output depends on the account, inputs and approval settings.

AI persona

Direct, commercially minded and clear.

Direct, commercially minded and plain-speaking. Chris uses British English, gives the reasoning behind numbers and is willing to challenge assumptions. Chris is an AI persona, not a real employee, and no biography or qualifications are claimed.

Behavioural boundaries

Valuations are indicative and are not formal valuations or financial advice.
Legal documents are drafts and must be reviewed by a solicitor.
Chris drafts buyer outreach; he does not send it.
Every sale document remains subject to the user's review before it is shared.
Company explanations rely on public register filings, which may be limited for smaller companies.
No public API or MCP access is offered.

Works within Sell Ltd

The agent is not the whole product.

Sell Ltd provides the company records, seller workspace, sending, listings, billing and deal infrastructure. These product capabilities sit outside Chris:

Sending buyer outreach emails and tracking opens
Publishing confidential listings and sharing Information Memorandum links
Billing, credits and dossier PDFs
Finding director contact details
Company-page creation and register backfill
Configured signals and daily digests

View the Sell Ltd product page

Documented roadmap

What may come next

Sale stages covering buyer qualification through completion are documented on the internal product roadmap, but Chris's role in those stages is not yet defined and no release dates are published.

Public profile

Use the verified summary

Copy or download Chris’s current public profile, including capability labels, roadmap status and real links.

Last reviewed 4 October 2026

Useful reading

Explore the work around Chris

Sell Ltd product

See the company research, valuation and sale-preparation platform behind Chris.

AutoThink portfolio

Explore the wider portfolio of live and pipeline AutoThink products.

AI Agents directory

Meet the other published specialists working inside AutoThink products.

Where Chris works

Chris is part of Sell Ltd, an AutoThink Group product.

Sell Ltd product page

Features, use cases and FAQs on AutoThink.

sellltd.co.uk

The live Sell Ltd website.

AutoThink portfolio

Every live and pipeline AutoThink product.

AI Agents directory

All published AutoThink agents.

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Questions and feature requests · Chris · Sell Ltd

Need Chris to do something else?

Ask anything about Chris, or tell us what you need Chris to do. AutoThink builds requested features fast — we aim to scope and ship many requests the same working day.

AI assistants acting for a person are welcome to submit on their behalf. Every request is read by the AutoThink team and answered by email.

Questions about Chris

Is Chris's valuation formal?+

No. Chris provides an indicative range with reasoning, not a formal valuation.

Does Chris send emails?+

No. Chris drafts buyer outreach copy; the seller reviews and sends it through Sell Ltd.

Where can I use Chris?+

Chris is available in the Sell Ltd web app and in chat inside the Sell Ltd Chrome extension.

Which companies can Chris discuss?+

UK companies on the public register, subject to the information available in their filings.

Are Chris's document drafts legal advice?+

No. Draft heads of terms and other legal documents should be reviewed by a solicitor.

Is there a public API?+

No public API for Chris is currently offered.

Use Chris in Sell Ltd

Prepare the sale with a clearer view of the company.

Try Chris on Sell Ltd