Footfall Reviews
The operating system for reviews, run by Finn, your AI review guide.
A UK review operating system for local businesses: collect more reviews, reply to every one, understand what customers are saying and show trusted proof on your website. Plans start free.
The problem
Neglected reviews now mean being invisible.
Most local businesses collect few reviews, reply to even fewer, and never analyse what customers tell them. Legacy review platforms charge high monthly fees just to display reviews.
Customers check reviews before they choose, and AI assistants now read them when deciding which business to recommend. Footfall turns reviews into a managed process, while Finn answers evidence-led questions and drafts replies that owners approve.
Core features
The full review workflow, around Finn.
Finn, the AI review guide
Answers questions from published review evidence, drafts owner-approved replies and helps customers shape their own review notes.
Branded review requests
Review-request emails with one-tap star ratings, sent at the right moment.
QR review plates and stands
Printed plates linked to your business, with every scan recorded.
One review inbox
Reviews and replies in one workspace, with a clear reply workflow.
Review intelligence
Themes and trends across locations and staff.
34 website widget designs
Plus popup, sticky banner and floating bubble overlays — no coding.
Website-builder plugin
A plugin for popular website builders, with secure pairing.
Agency workspaces
A client switcher with permission-based access; each client stays separate.
Who it's for
- Independent hospitality and retail owners — cafés, restaurants, salons, gyms, shops
- Multi-site operators and franchise groups that need a view across locations
- Marketing agencies managing reputation for many local clients
- Trades and service businesses that win work by recommendation
- Website owners who want real reviews on their site without custom development
Outcomes
- More reviews, collected at the moment customers are happiest
- Every review answered, with drafts ready in your tone
- Plain-English insight into what customers repeatedly praise and criticise
- Real reviews shown on your website, with no coding
- A structured public profile that search engines and AI assistants can read
- Lower cost than legacy review platforms, starting at £0
- One place to manage every location or client
How it works
01
Create a free account
Connect or claim your business profile.
02
Start collecting
Send review requests, or place QR plates and stands where customers pay or leave.
03
Ask Finn
Ask about a local business, draft an owner-approved reply or shape customer notes into a review.
04
Show the proof
Display reviews with widgets and overlays, and keep your public profile up to date.
Example scenarios
A café puts a QR plate on the counter to turn regulars into reviewers
A salon sends a review request automatically after each appointment
A restaurant group compares feedback themes across five sites
An owner clears a backlog of unanswered reviews using Finn's drafts
An agency reports on reputation for 30 clients from one login
A gym adds a review carousel to its membership page
A shop runs a floating review bubble on its checkout page
A tradesperson shares a public profile link in quotes as proof
A franchise head office spots a recurring complaint at one branch early
Pricing
Plans start at £0.
No VAT charged currently. Credit top-ups from £5 for 250 credits.
Free
£0
1 location · 40 credits a month · 1 live widget
Starter
£9/month or £90/year
3 locations · 300 credits · automations
Pro
£29/month or £290/year
5 locations · all widget designs · branding removed
Business
£99/month or £990/year
10 locations · head-office view
Multi-site
£249/month or £2,490/year
25 locations · priority support
Enterprise
From £750/month
For larger groups
Legacy review platforms charge hundreds of pounds a month mainly to host and display reviews. Footfall costs a fraction of that and does the work owners skip — collecting, replying, analysing and acting. The physical QR plates connect online reputation to the shop floor.
FAQs
Who is Finn?
Finn is Footfall's AI review guide. He answers questions about local businesses from published Footfall reviews and public listing evidence, and drafts review replies for owners to edit and approve.
Do I need to replace my existing review profiles?
No. Footfall works alongside the review platforms you already use. It helps you collect more reviews there and on Footfall, reply to them, and show them on your website.
How do the QR plates work?
Each plate or stand is linked to your business. A customer scans it, picks a star rating and is guided to leave a review. Every scan is recorded so you can see which locations perform.
Can an agency manage several clients?
Yes. Agency workspaces let you switch between clients from one account. Each client's access and data stay separate, and clients approve access themselves.
Is there a free plan?
Yes. The Free plan covers one location, a monthly allowance of credits and a live website widget. You can upgrade monthly or yearly at any time.
Part of the AutoThink portfolio.
Discuss Footfall Reviews
Talk to AutoThink about reviews and reputation
Tell us about your locations, clients and how you handle reviews today.
Make client reputation a managed monthly service.
Collect, reply to and report on reviews for every local client from one Footfall agency workspace.
- 01Client locations
- 02Owner-approved reply drafts
- 03Monthly reputation reporting