Add New Service Lines to Your Builds
Web development agencies build the platforms that run their clients' businesses. Expanding your service offering beyond the initial build can create more durable client relationships and predictable monthly revenue. By incorporating supported software components, you can add functional depth to your projects without the development overhead of building from scratch. This allows you to focus your expertise on quality implementation and delivering a more complete solution for the client.
Consider services that address common client challenges post-launch: poor data quality from web forms, low user engagement, or a lack of clarity on lead sources. Offering solutions to these problems as part of a build or a monthly care plan elevates your role from a one-time vendor to a strategic partner. We provide a set of tools that can be implemented within your existing client projects, enabling you to package and deliver these valuable new services under your agency's brand and pricing structure.
Relevant Software for Your Projects
AutoPostcode adds UK address and data validation to client forms and checkouts, reducing errors at the point of capture. For developers, it is accessible via a REST API for custom application builds or as a simple WordPress plugin for faster deployment on standard client sites. It is a direct way to improve data hygiene for any client collecting customer information.
For agencies building on ecommerce platforms, AutoTill provides conversational shopping agents. It integrates with Shopify and WordPress or can be added to other sites via an embed script. You can implement product discovery and basket-building agents as a project feature, and then offer ongoing optimisation as a monthly service.
AutoToast is designed for agencies that manage WordPress sites for their clients. It provides a basis for you to package managed hosting, migration services, and ongoing site operations. With client workspaces, it is built to support a multi-client site care business model. This product is currently in early access.
If your clients value inbound phone calls, Call Bullet can connect those calls to your marketing reports. It helps prove the value of the websites and campaigns you build. Integration is possible via a WordPress plugin, with a read-only developer API and webhooks available for feeding call data into custom dashboards or workflows.
Implementation and Ongoing Management
Our products are designed to be sold and managed through two primary routes. The first is 'Implementation', where you scope the integration of a tool like AutoPostcode as a line item in a larger website build. You charge a one-off fee for the technical work of integrating the API or installing the plugin. The client benefits from the feature, and you have a new, concrete value-add for your proposals.
The second route is 'Delivery'. Here, you package a product into an ongoing monthly service. For example, using AutoToast to build a 'WordPress Site Care' plan that includes hosting and operational management. Similarly, you could use AutoTill to offer a 'Conversational Commerce Optimisation' retainer, where you continually refine the shopping agent's performance. This model turns software into a recurring revenue stream for your agency.
Example Client Engagement: A WordPress Ecommerce Build
An agency is scoping a new WordPress and WooCommerce project for a specialist retailer. During discovery, the client mentions issues with failed deliveries due to incorrect addresses and wants to make it easier for customers to find niche products in their large catalogue. This presents several opportunities for the agency to add value.
In the proposal, the agency includes the implementation of AutoPostcode on the checkout page to ensure all shipping addresses are validated at the point of entry. They also scope the setup of an AutoTill conversational agent, training it on the product catalogue to act as a specialist sales assistant on the site. Finally, they position the entire project on an AutoToast managed hosting plan, bundling in monthly security checks and performance monitoring. The agency charges for the implementation work and establishes three new recurring service lines.
Planned Tools for Future Projects
AutoThink is developing several new products relevant to web development agencies. AutoCookies is planned to assist with consent setup and maintenance, a common requirement for client sites. AutoRedirect is a planned tool for ongoing broken-link monitoring and redirect management, designed to be a natural fit for technical maintenance retainers. Both are expected to include WordPress plugin options.
For more complex builds, AutoSplit is a planned system for handling revenue allocation and split payments, useful for marketplace sites or projects with multiple stakeholders needing a share of the income. AutoCalendar is also in development, planned to support the implementation of scheduling and appointment-booking workflows for service-based clients. We invite agencies to register their interest in these pipeline products and discuss how they might fit into future client work.
Discuss Your Agency's Use Case
The software and APIs available from AutoThink are components. Their value is determined by how you integrate them into client projects and package them as commercial services. We find the most productive conversations start with a specific client challenge or a commercial goal for your agency, such as establishing a new recurring revenue stream or improving the technical specification of your standard builds.
Whether you are looking to improve data quality for a single client or build a multi-client managed service, we can discuss the technical and commercial models that fit your business. Contact us to walk through a specific agency use case and explore the appropriate tools for the job.