01
Choose the placement
Assign a number to a website pool, Google Business Profile, Google Ads campaign, print placement or location.
Marketing attribution & call intelligenceLive
Call Bullet
Know exactly what made the phone ring.
UK-first call tracking for agencies and multi-location businesses. Attribute every call to its channel, campaign, page and location — then send the real conversion back to Google Ads and GA4.
Live call journey
Source attribution
01
Google Ads
Campaign · emergency dentist
02
UK tracking number
Visitor-specific number shown
03
Answered call
04:18 · caller number retained
04
Attributed conversion
Sent to Google Ads + GA4
The attribution gap
Marketing reports stop at the click. Revenue often starts with a call.
UK service businesses spend across paid search, organic search, Google Business Profile, print and local campaigns, yet the phone enquiries those channels create are often recorded as unattributed activity.
Call Bullet gives each source a measurable path to the phone. Calls still reach the existing team, but every conversation arrives with the commercial context needed to prove performance and recover missed opportunities.
Operational evidence
57,000+
Calls tracked or imported
10
Client workspaces
76
Tracking numbers
47,047
Historical calls with attribution recovered for one automotive client
Aggregate platform figures supplied by Call Bullet. Named client case studies are not yet published.
How it works
From marketing source to measured phone revenue.
02
Connect the website
Install one script or the WordPress plugin. The displayed number changes automatically for each visitor source.
03
Answer as normal
Calls reach the business's existing phones and show the caller's own number, ready for an immediate call back.
04
Attribute the outcome
Each call is recorded, transcribed, summarised and returned to Google Ads and GA4 as a real conversion.
05
Act on the evidence
Review sources, missed calls and performance in the dashboard, scheduled digests and Bryan, the built-in analyst.
Core capabilities
The evidence behind every phone enquiry.
Local UK numbers
Tracking numbers and number pools by channel, placement and business location.
Dynamic number insertion
A lightweight script or WordPress plugin matches the number shown to each visitor's source.
Recordings and transcripts
Calls become searchable evidence with recordings, transcripts and concise AI summaries.
Bryan, the analyst
Ask questions about call performance and receive answers that separate evidence, caller statements and interpretation.
Conversion feedback
Send real call conversions and values back to Google Ads and GA4 to improve reporting and bidding.
Digests and alerts
Schedule branded reports and receive rapid alerts for answered calls, missed calls and voicemails.
Agency workspaces
Run client workspaces, client logins and per-client team permissions from one agency account.
API and webhooks
Use a read-only developer API and webhooks to move attributed call data into wider workflows.
Use cases
Where phone attribution changes the decision.
01
A dental group comparing Google Business Profile and paid-search calls by practice
02
Solicitors attributing enquiry calls to the right campaign, page and office
03
Automotive specialists measuring which landing pages generate calls
04
Agencies reporting call return on investment across ten or more clients
05
Service businesses recovering missed opportunities from out-of-hours calls
06
Marketing teams importing offline call conversions into Google Ads
07
SEO consultants proving organic search value with attributed call counts
08
Trades tracking calls from print, directories and vehicle livery
09
Businesses migrating providers without losing numbers, recordings or history
10
Operations teams sending structured call events into a CRM through the API
Who it is for
Teams accountable for what happens after the click.
- Digital marketing, PPC and local SEO agencies managing multiple clients
- Multi-location dental, legal, automotive and trade businesses
- In-house marketing teams at UK small and medium-sized businesses
- Businesses replacing an existing call tracking provider
- Teams that need phone revenue represented accurately in campaign reporting
Outcomes
A call becomes evidence, not anecdote.
- Every call tied to its channel, campaign, landing page and location
- Google Ads and GA4 receive genuine call conversions with values
- Missed calls and voicemails surfaced by email within minutes
- Staff see the caller's own number and can call back directly
- Agencies prove value with scheduled, branded client digests
- Existing numbers and historical call evidence remain available after migration
Public pricing
Built for one location or an agency portfolio.
Essentials
£39/month
Per workspace · 5 numbers · 250 minutes
Pro
£89/month
Per workspace · 15 numbers · 1,000 minutes · transcripts, AI summaries and Google Ads conversions
Growth
£179/month
Per agency · 40 numbers · 2,500 minutes · unlimited client workspaces
Scale
£299/month
Per agency · 80 numbers · 5,000 minutes
Extra numbers and minutes are charged per item. Check Call Bullet for current plan terms.
Switch without starting again
Keep the numbers and history your reporting depends on.
Call Bullet supports number porting and migration from an existing call tracking provider. Historical calls, recordings and numbers can move with the account rather than disappearing at the point of change.
Agency plans keep each client in a separate workspace with its own login, access controls, alerts and branded reporting, while the agency retains one operational view.
AI call-attribution analyst
Meet Bryan.
Bryan is the AI analyst inside Call Bullet. He answers questions about a business's tracked calls, sources and numbers using that workspace's own data, and keeps facts separate from interpretation.
See Bryan’s verified profileFrequently asked questions
Do callers see the tracking number?
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No. Callers dial the tracking number, but your phone shows the caller's own number, so you can call them straight back. If the caller withholds their number, the tracking number is shown instead.
Will it work with my website?
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Yes. You add one script, or install the WordPress plugin from WordPress.org. Call Bullet does not override Google Tag Manager or your existing analytics.
Can I keep my existing numbers?
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Yes. Existing UK numbers can be ported in. Call history and recordings from your previous provider can also be imported.
Does it send conversions to Google Ads?
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Yes. Calls are sent to Google Ads and GA4 as conversions with values, so you can bid on calls rather than just clicks.
Is it built for agencies?
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Yes. Agency plans include unlimited client workspaces, client logins, per-client team access and branded call report digests.
PPC, SEO and performance agencies
Make call attribution part of what your clients pay you for.
Connect call evidence to reporting and optimisation, with a read-only developer API and webhooks for your workflows.
- 01Campaign
- 02Tracked call
- 03Client report
Book a demo
See your phone attribution clearly
Tell us about your channels, locations and current call setup. We will arrange a focused Call Bullet demonstration around your reporting needs.
Make the phone measurable.
See which marketing makes the phone ring — and what happens when it does.