Digital-Twin Services for Creative and Video Agencies

Position your agency to offer a distinct and valuable video service. Clients can commission a 'digital twin' of a key company figure—such as a CEO, sales leader, or product expert. This is not about creating autonomous characters; it is about building a consent-based tool for scalable content production. Once the twin is created, your agency can produce a continuous stream of presenter-led videos without requiring the individual to be present for every recording session. This moves the conversation beyond one-off video shoots to a recurring revenue service, solving a client's need for consistent, authentic communication across social media, internal channels, and customer training portals.

For the end client, the benefits are practical. It removes the significant logistical overhead of scheduling studio time with busy executives. It ensures brand and message consistency, as every video maintains the same high-quality look, feel, and delivery. This service allows a company's most influential voices to have a greater presence in communications, both internal and external, without consuming their time. Your agency becomes the operational hub, managing the technology and workflow to turn approved scripts into finished video assets, month after month. This builds a deeper, more integrated partnership with your client, centred on a tangible and repeatable deliverable.

AutoPersonify is the web application that underpins this service. It is designed for agency use, providing a structured environment for creating and managing client digital twins. The process is grounded in explicit consent from the individual being represented, which is a foundational step within the platform workflow. Your agency guides the client through the initial asset-capture stage, providing the necessary source footage to the platform. AutoPersonify then processes this material to build the digital twin, a high-fidelity model of the person's likeness and voice. The platform features agency workspaces, allowing you to keep client projects, assets, and production queues separate and organised, which is critical for efficient multi-client management.

Once a twin is established, ongoing production is straightforward. You or your client provides a text script, and the platform synthesises a new video of the digital twin speaking that script. The output is a standard video file, ready for any final edits, branding overlays, or distribution you manage as part of your service. Your agency's role is to operate this process, translating client communication needs into generated video content. You are not just delivering a tool; you are delivering a fully managed video production service, with AutoPersonify providing the core engine. This keeps your agency in control of the strategy, quality, and client relationship.

Structuring this service works best with two distinct commercial phases. The first is a one-off setup project. This has a defined scope: client onboarding, advising on the selection of the individual, managing the consent process, coordinating the initial video and audio capture session, and using AutoPersonify to generate and refine the final digital twin. This project requires careful management and clear communication to set expectations. It concludes when the client signs off on the quality of the digital twin and it is ready for use in production.

Following the setup, the service transitions to an ongoing monthly retainer. This is your recurring revenue stream. The retainer's scope is based on production volume—for instance, a set number of videos per month. Your team's responsibilities include receiving scripts or briefs from the client, generating the videos via AutoPersonify, conducting quality assurance, and delivering the finished assets in the required formats. This retainer-based work establishes your agency as an indispensable part of the client's marketing or communications operation, moving you from a project-based supplier to a long-term strategic partner.

To help clients understand the offering, it can be useful to present it as a productised service. This provides clarity on what is included in the setup and ongoing management. A packaged approach makes the service easier to sell and helps you standardise your delivery process, improving efficiency as you onboard more clients. You control the scope and the commercial model, ensuring it aligns with your agency's objectives. Consider how you will handle different tiers of service, such as varying video output volumes or turnaround times, allowing you to cater for clients with different needs and budgets.

AutoPersonify is a live product, accessible to our agency partners today. It is a browser-based web application, requiring no complex local installation. The platform is built with agency workflows in mind, offering workspaces to manage multiple client accounts from a single dashboard. The output from the platform is a standard video file, which can be easily incorporated into your existing post-production toolchain using software like Adobe Premiere Pro or Final Cut Pro. There are no proprietary formats or limitations that lock you into a specific ecosystem. The service is designed to fit into, and enhance, your current video delivery process.

If your agency provides video production, creative, or marketing retainer services, offering digital-twin creation can add a durable, high-value component to your portfolio. It provides a concrete solution to the common client problem of scalable, authentic communication. We can work with you to explore how this service could fit your business model, including commercial structures like setup fees and monthly retainers. We can also discuss how the platform works in practice and show you the workflow for managing client projects. Any specific branding or white-labelling possibilities are discussed on a product-by-product basis. Contact us to arrange a discussion about your specific agency use case.