Our Approach to Own-Brand Service Delivery
Many agencies seek to incorporate third-party software into their client services without introducing another company's brand. This can range from a simple agency workspace within a platform to a fully unbranded, or 'white-label', deployment. At AutoThink, we focus on enabling your service delivery. For many of our products, this involves features designed for agencies managing multiple clients, such as dedicated workspaces. True white-label delivery, where our branding is entirely removed, is a more significant undertaking discussed on a case-by-case basis.
Our model is driven by your requirements, not a standard reseller catalogue. We believe a successful partnership depends on a clear understanding of responsibilities for client onboarding, first-line support, billing, and technical management. By discussing these elements for each specific product, we can establish a commercial structure that works. This may involve a setup fee, a monthly retainer for the platform, and a per-client management model, with terms defined in a direct agreement between your agency and AutoThink.
Product-by-Product Branding Status
The potential for own-brand delivery varies across our portfolio. Products like Call Bullet, AutoPersonify, and AutoToast are built with agency use in mind, featuring multi-client workspaces that facilitate managing your customer base. For these, the discussion centres on the extent to which the user interface can be adapted. Other live products, including AutoTill, Call Qualitix, and AutoScribble, are also open to conversations about branding and agency deployment models, depending on the scale and nature of your use case.
Conversely, some products are not suited for white-labelling. AutoPostcode, for instance, is typically integrated via its REST API, with branding being irrelevant. For our planned products, such as AutoCalls and AutoLead, we invite agencies to register their interest. Early discussions about your potential service offerings help inform our development of agency-centric features. The possibility of white-labelling for these future tools will be determined as part of that development process, based on technical feasibility and agency demand.
Confirming Your Delivery Model
Before presenting a new AI-powered service to your clients, it is important to confirm the operational and commercial details. The first consideration is client onboarding. You need a clear process for setting up new clients, configuring their accounts, and integrating the tool with their existing systems. This is directly linked to first-line support; you must decide whether your agency will handle all initial client queries or if there will be a defined escalation path to AutoThink for technical issues. This defines your role and manages client expectations from the start.
The commercial structure is equally important. How will you price this new service? A common approach is to bundle the capability into a tiered monthly retainer, adding a new line of recurring revenue. You must also agree on the billing model with us, which could involve per-client fees or a bulk capacity agreement. Finally, consider data ownership and processing. A clear agreement on how client data is handled is essential for building trust and ensuring you meet your contractual and regulatory obligations to your customers.
How to Propose a White-Label Requirement
We treat discussions about own-brand delivery as a serious commercial conversation. The most productive starting point is a clear, specific use case. Rather than a general enquiry about 'white-labelling', we ask that you first identify which AutoThink product you believe could enhance a service you offer to a particular client segment. Consider the end-to-end service you want to create, from sales and onboarding through to monthly management and reporting. This clarifies the role our technology would play within your agency's value proposition.
With a specific product and service model in mind, the next step is to schedule a discussion with our agency team. In this conversation, we will explore the technical options for branding, the requirements for multi-client management, and the support framework. We will also outline the potential commercial models available for that product. Following this, we can proceed to a formal proposal and agreement that documents the scope of supply, service levels, branding arrangements, and pricing structure. This structured approach ensures all parties are aligned before you invest in marketing the new service.