AI Explainer Video Software for Agencies

Content, training and video agencies can add a structured, AI-assisted explainer video service to their client retainers. End clients frequently possess valuable material — training documents, white papers, presentations, internal policies — that is underutilised. Converting these assets into short, engaging animated videos makes their information more accessible and extends its life.

An agency-managed explainer service meets a concrete business need: clear communication. These videos can be used for marketing campaigns, website content, social media, employee onboarding, internal training or customer support. By packaging this as a monthly service, you create a source of recurring revenue based on delivering a consistent, high-value content asset that clients can deploy across their business.

AutoScribble is a web application designed to turn client source material into animated explainer videos. As the agency, you operate the software on behalf of your client. The workflow involves taking a client's document or brief and using the platform to generate a draft video. Your team then refines the output, applies brand guidelines, and manages the client review cycle before final delivery.

The software handles core aspects of the animation process, allowing your agency to focus on service delivery, project management, and creative oversight. This model enables you to produce consistent video content at scale, without the operational overheads of traditional animation workflows. AutoScribble is accessed via a web application, and its workspace features for agencies are continuing to develop, providing a central place to manage production for multiple clients.

Initial setup for a new client involves a discovery and onboarding phase. This is a consultative process where your agency establishes the client's objectives, defines a visual style guide, and processes their brand assets (logos, colour palettes). The first video project serves as a proof of concept, confirming the workflow and final output quality meets expectations. This setup phase is typically billed as a one-off project or setup fee.

Ongoing management transitions into a monthly retainer model. Each month, the client provides new source material, and your agency manages the entire production cycle using AutoScribble. This includes script refinement, asset coordination, video generation, client review, and final delivery. Your role is that of a production partner, providing a reliable content engine that turns the client's raw knowledge into polished, usable video assets.

A productised service built around AutoScribble offers clarity for you and your client. You can define a standard package that includes a set number of deliverables for a fixed monthly fee, simplifying your sales process and financial forecasting. For the client, it provides a predictable budget for a consistent stream of content.

This approach turns video production from a series of ad-hoc, expensive projects into a manageable operational expense. The agency provides the strategy, oversight, and quality control, while the software provides the production mechanism. This structure allows you to build a scalable, high-margin service that integrates directly into your existing client retainers for content marketing, internal communications, or training.

AutoScribble is a live product available for agency use. Access is through a standard web application, requiring no complex technical integration to begin delivering services. As an agency partner, you would use the platform's toolset to manage the production workflow for your end clients. Branding and white-labelling of the service you provide is an important consideration; the specifics of how you present the final deliverable and the underlying technology can be discussed product by product.

The commercial relationship between your agency and AutoThink is typically structured with a setup fee and a monthly retainer that accommodates multi-client management. We do not operate a standard reseller programme. Instead, we work with agencies to establish a commercial model that supports the services you intend to offer. This ensures the partnership is structured to help you deliver a profitable and scalable service.

If your agency is looking to add a scalable, repeatable video offering, AutoScribble provides a direct route. The primary opportunity is for agencies that manage client content and communications, helping them extract more value from existing assets. It allows you to introduce a new revenue stream without needing to build an animation department from the ground up.

The next step is to discuss your specific use case. We can explore how AutoScribble would fit with your client base, the potential structure of a service package, and the commercial arrangements that would support your business goals. Contact us to arrange a discussion about using AutoScribble to power a new animated explainer video service for your clients.