Stop paying £180 per seat per month for CRM software your team refuses to update. We'll build your own AI-powered revenue operating system — engineered around your process, your data and your competitive advantage.
The Argument
Salesforce is the best generic CRM ever built. It is also, by design, an infinitely configurable blank slate — and configuring it into your process costs more than building your own from scratch would.
Every serious enterprise runs a small army of admins, integrators and consultants just to keep Salesforce alive. That budget, redirected, buys you a bespoke AI-native revenue platform you actually own.
In an AI-first world, sales software should sell for you. Salesforce, at heart, is still a filing cabinet.
Software should adapt around your business — not the other way round.
Side by Side
Example Modules
Modules are illustrative. Your final platform is scoped around your specific business — nothing generic, nothing you don't need.
One customer record — enriched, de-duped, cross-linked.
Stages, playbooks and forecast categories mapped to your process.
Deal-by-deal AI probability + narrative call review.
Passive logging of email, calls, meetings — no more manual entry.
Drafts follow-ups, briefs calls, updates CRM autonomously.
Bespoke pricing, approval workflow, e-signature, quote-to-cash.
Templates, redlining, e-sign and repository — AI-drafted.
Codified motion — MEDDIC, Command of the Message, whatever you sell.
Multi-channel outbound with AI personalisation at scale.
Recording, transcription, AI coaching, scorecards.
Assignment, quota, attainment, commission — clean of spreadsheets.
Multi-touch, revenue-weighted attribution across every channel.
Deal room, contracts, invoices, support — single pane.
Live dashboards; pipeline hygiene enforced by AI, not by humans.
Autonomous account research and personalised outreach drafting.
Native connectors to Slack, Teams, HubSpot, ERP, billing.
Post-sale playbooks, health scoring, renewal automation.
Weekly automated deal desk — risks, gaps, next steps.
The Shift
Capabilities that used to require £500k engineering budgets and 18-month timelines now ship in weeks. Your business gets an operating system that used to be reserved for enterprise — at a price a mid-market operator can justify.
24/7 conversational agents trained on your policies, pricing and history — resolving 40–70% of enquiries without a human.
Autonomous lead qualification, follow-up sequencing and quote generation — running while your team sleeps.
Natural-voice receptionists that book, triage and route calls with sub-second latency.
Ask your data anything. Dashboards that write themselves and narrate the story behind the numbers.
Contracts, quotes, invoices and reports drafted, formatted and dispatched — in seconds, not hours.
Multi-step processes orchestrated end-to-end across every tool you use — no more human relay.
Personalised product, service and next-best-action suggestions tuned to each customer signal.
Internal copilots that draft emails, summarise meetings and answer any operational question instantly.
Ongoing Platform
This is not a website project. It is not a one-off build. Your AI Operating System is a living platform — one you own outright and evolve continuously.
Every month, your team submits feature requests through a dedicated portal. Our engineers ship. New modules, new integrations, new AI capabilities — layered onto a foundation that already belongs to you.
Generic SaaS improves at the pace of its slowest customer. Yours improves at the pace of your ambition.
Who This Is For
This page is for scale-up and enterprise revenue teams who treat their CRM as the operating system of the business — and who are done funding Salesforce's shareholders indirectly.
FAQs
Yes. Every capability you rely on in Salesforce — plus the workflows it refuses to build — is engineered into your own AI Operating System. Most clients run in parallel for 4–8 weeks before switching off Salesforce completely.
Full migration is part of every engagement. We extract customers, transactions, history, files and configuration from Salesforce — validated, deduplicated and imported into your new platform with a signed-off reconciliation report.
Yes. Voice, SMS, WhatsApp, live chat and email — trained on your policies, tone and pricing. Typical deployments resolve 40–70% of inbound without a human.
Stripe, GoCardless, Worldpay, Adyen, Square, PayPal, direct bank feeds — all first-class citizens. We also build payment logic (deposits, deferred billing, split payments) that generic SaaS refuses to touch.
Twilio, MessageBird, WhatsApp Business API and the UK carriers are supported. Two-way conversations, automations and AI-drafted responses ship as standard.
This is the highest-ROI area. Invoicing, reconciliation, reporting, document drafting, follow-ups, chase sequences and internal approvals are typically 70–95% automated within 90 days of go-live.
Core platform: 8–14 weeks to production. First AI agents typically ship in weeks 4–6. From there, continuous monthly releases.
That is the point. Your platform is designed to evolve. Submit requests through the portal, agree scope, watch them ship. No renegotiation, no upsell tiers.
Next Step
A 45-minute conversation with our strategy team. We'll map the platform you'd own, what it would replace and what it would cost.
Book Strategy Session