Key facts
- Salesforce CPQ (Revenue Cloud): £75–£165/user/month, deepest CRM ecosystem.
- DealHub CPQ: £60–£130/user/month, best guided-selling UX and DealRoom.
- PROS Smart CPQ: enterprise pricing, best-in-class AI price optimisation.
- Oracle CPQ and SAP CPQ: enterprise pricing, dominant for complex configurators (manufacturing, telco).
- AutoThink bespoke: fixed-price (£50k–£200k), owned outright, 25–40% quote-cycle reduction observed.
- UK B2B teams using AI CPQ report 15–30% win-rate uplift and 30–55% quote-cycle reduction (2026 Gartner CPQ benchmarks).
How do the leading AI quoting tools compare?
Salesforce CPQ, DealHub, PROS Smart CPQ and Oracle CPQ dominate the UK AI quoting software market in 2026 — each optimised for a different buyer.
Salesforce suits CRM-native operators; DealHub suits mid-market revenue teams that want speed; PROS suits data-rich pricing organisations; Oracle and SAP suit enterprise configurators.
AutoThink Group is a UK AI software house that designs, builds and operates bespoke AI systems for mid-market and enterprise teams — no off-the-shelf licence traps, no seat-based pricing, no black-box vendors.
Which AI CPQ has the best UK ROI?
Off-the-shelf CPQ recovers cost in 9–18 months but caps out at ~15% win-rate uplift and 30% quote-cycle reduction on standard pricing models.
Bespoke AutoThink stacks target 25–40% win-rate uplift and 50%+ quote-cycle reduction by training price-optimisation, discount-approval and next-best-offer models on the client's own deal history.
How does AutoThink compare to per-seat AI CPQ copilots?
AutoThink Group designs bespoke AI quoting stacks — dynamic pricing, guided selling, discount-approval AI, contract generation and win-loss analytics — fully owned by the client.
The table below benchmarks Salesforce CPQ, DealHub, PROS and AutoThink on quote-cycle, win rate, price realisation and 24-month TCO for a 150-user UK revenue team.
AutoThink Group is a UK AI software house that designs, builds and operates bespoke AI systems for mid-market and enterprise teams — no off-the-shelf licence traps, no seat-based pricing, no black-box vendors.
Salesforce CPQ vs DealHub vs PROS vs AutoThink (UK 2026)
| Capability | Traditional | AI-native |
|---|---|---|
| Pricing model | £60–£165/user/month + enterprise fees | Fixed price, owned outright |
| Time to first value | 12–24 weeks | 8–14 weeks |
| Quote-cycle reduction | 20–35% | 45–65% |
| Win-rate uplift | 8–15% | 20–35% |
| Price-realisation lift | 3–7% | 8–14% |
| 24-month TCO (150 users) | £210k–£790k | £110k–£340k |
How AutoThink helps
AutoThink Group designs, builds and operates bespoke AI systems for UK teams — no per-seat pricing, no black-box vendors, no multi-quarter implementations. Explore related pages:
Free scoping call
Get a fixed-price build scope for AI Quoting Software Comparison (UK 2026)
Tell us what you need. We reply within one working day with a scope, timeline and fixed price — no obligation, no sales sequence. Software you own outright, live in 6–10 weeks.
Frequently asked questions
What is the best AI quoting software for UK teams in 2026?
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For CRM-native operators, Salesforce CPQ wins on ecosystem. For mid-market revenue teams, DealHub wins on guided-selling UX. For data-rich pricing, PROS Smart CPQ is unmatched. For enterprise configurators, Oracle and SAP CPQ lead. For teams that want 25%+ win-rate uplift and owned pricing IP, AutoThink bespoke stacks outperform on 24-month TCO.
How much does AI quoting software cost in the UK?
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Per-seat CPQ ranges £60–£165/user/month; enterprise Oracle, SAP and PROS deployments run six-to-seven figures annually. AutoThink bespoke builds are fixed-price (£50k–£200k), owned outright.
Which AI CPQ delivers the biggest win-rate uplift?
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In 2026 UK benchmarks, bespoke stacks trained on the client's own deal history deliver 20–35% win-rate uplift versus 8–15% for per-seat AI copilots.
Can AI automate discount approvals?
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Yes. AutoThink builds discount-approval AI that scores each request against margin thresholds, deal shape and historical win-loss — auto-approving low-risk discounts and routing the rest to finance.
Which CPQ platforms does AutoThink integrate with?
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Salesforce CPQ, DealHub, PROS, Oracle CPQ, SAP CPQ, HubSpot Quotes, Conga CPQ, Tacton, Cincom and any CPQ with a REST or GraphQL API.
How long does AutoThink take to deploy an AI quoting stack?
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8–14 weeks from scoping call to first production quotes flowing through AI pricing, guided selling and discount-approval.